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Toto Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – a record for an F1 team – after McLaren were valued at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, plans to divest a stake in the region of 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who each also own a third of the company.

An official representative stated: "We will be making no official statement on the matter. The management structure of Mercedes F1 will remain unchanged, and all three partners are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal signifies a substantial rise in worth of the Mercedes team since Ineos Group bought its share for £208 million in 2022.

The rise reflects the growth in valuations of Formula 1 outfits in the past few years due to the increasing appeal of the sport globally.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458 million) at the box office.

It is the actor's top-grossing movie and the highest-earning sports movie ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, behind McLaren, with three races left this season.

Their lead driver British driver George Russell has won 2 of the 21 grands prix this year and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

By

James Palmer

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their societal impacts.

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