{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate modern cinemas.
The most significant surprise the film industry has encountered in 2025? The comeback of horror as a dominant force at the British cinemas.
As a style, it has notably exceeded past times with a annual growth of 22% for the UK and Irish box office: £83.7 million in 2025, against £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a cinema revenue expert.
The top performers of the year – Weapons (£11.4 million), another hit film (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54m) – have all stayed in the theaters and in the public consciousness.
Although much of the professional discussion centers on the unique excellence of renowned filmmakers, their triumphs indicate something changing between viewers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a head of acquisition.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But beyond artistic merit, the consistent popularity of spooky films this year implies they are giving cinemagoers something that’s highly necessary: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” remarks a prominent scholar of vampire and monster cinema.
Against a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures connect in new ways with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” states an star from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Experts point to the rise of European artistic movements after the first world war and the turbulent times of the post-war Germany, with movies such as classic silent horror and a pioneering fright film.
This was followed by the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” notes a commentator.
“Thus, it mirrors widespread fears about migration.”
The phantom of migration influenced the recently released supernatural tale The Severed Sun.
The creator clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the present time of celebrated, politically engaged fright cinema started with a sharp parody debuted a year after a polarizing administration.
It sparked a recent surge of visionary directors, including several notable names.
“It was a hugely exciting time,” comments a creator whose film about a deadly unborn child was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
At the same time, there has been a revival of the overlooked scary films.
Earlier this year, a independent theater opened in the capital, showing underground films such as The Greasy Strangler, a classic adaptation and the late-80s version of the expressionist icon.
The fresh acclaim of this “gritty and loud” genre is, according to the venue creator, a straightforward answer to the calculated releases churned out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an authority.
Besides the return of the mad scientist trope – with two adaptations of a classic novel imminent – he anticipates we will see fright features in the near future reacting to our modern concerns: about artificial intelligence control in the coming decades and “monstrous metaphors in power structures”.
Meanwhile, a biblical fright story The Carpenter’s Son – which narrates the tale of Mary and Joseph’s struggles after the nativity, and features famous performers as the holy parents – is scheduled to debut later this year, and will undoubtedly send a ripple through the faith-based groups in the US.</